There is definitely a lot of innovation happening in this space, check out the list at The top 20 online coding tools from .Net magazine.
And if we want to enable the next generation of developers to code securely we need to integrate our knowledge into their IDEs (like these ones). Humm .... I wonder how hard it will be to add TeamMentor integration to these IDEs?
Note that this is on a mainstream developer magazine and (predictably) a search for 'security' or 'owasp' has 0 hits on that page: