It's really hard to create an OWASP Project Summit with the current model (with little funding, with no dedicated team, attached to a conference, etc..)
The formula that worked in the past was to start with a set budget (lets say 50k to 100k) and :
- use those funds to make sure the key players (in this case project leaders and 'new players') are going to attend (by offering to cover all travel and accommodation expenses (while asking them if they can get their employee to pay instead))
- hire a dedicated summit team (for that period)
- secure dedicated venue and summit resources
- generate a huge amount of energy about the summit sessions (starting by inventing all sorts of sessions, until the real sessions become solid)
- cast a very wide net of 'invitations to attend the summit' (with the vision that 'the summit is THE place to be, where all the key players will be in the same location, and where REAL work can be done')
